{"product_id":"etude-my-lash-serum-9g","title":"Etude - My Lash Serum 9g","description":"\u003cp\u003e\u003cstrong\u003eOrigin: South Korea\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eNourish. Strengthen. Grow.\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eEtude My Lash Serum\u003c\/strong\u003e is a lightweight, daily lash serum formulated with Biotin, Zingiber Officinale (Ginger) Root Extract, and Panthenol to nourish lash follicles, strengthen brittle lashes, and support visibly fuller, healthier-looking lashes with consistent use.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e✦ Hero Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin (Vitamin B7)\u003c\/strong\u003e — A key vitamin for keratin production that strengthens the hair and lash structure from within, reducing breakage and supporting the growth of thicker, more resilient lashes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZingiber Officinale (Ginger) Root Extract\u003c\/strong\u003e — Stimulates circulation at the lash follicle to encourage nutrient delivery and support healthy lash growth, while providing antioxidant protection to the delicate eye area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e — Deeply conditions and moisturises each lash strand, improving flexibility, reducing brittleness, and leaving lashes visibly softer and more supple.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e✦ What It Does\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNourishes and strengthens lash follicles\u003c\/li\u003e\n\u003cli\u003eReduces lash breakage and brittleness\u003c\/li\u003e\n\u003cli\u003eSupports visibly fuller, thicker-looking lashes\u003c\/li\u003e\n\u003cli\u003eConditions and softens each lash strand\u003c\/li\u003e\n\u003cli\u003eLightweight, non-sticky formula suitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e✦ How To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eUse morning and\/or evening as part of your eye care routine.\u003c\/li\u003e\n\u003cli\u003eApply the serum along the upper lash line using the applicator, as close to the roots as possible.\u003c\/li\u003e\n\u003cli\u003eAllow to absorb fully before applying mascara or eye makeup.\u003c\/li\u003e\n\u003cli\u003eFor best results, use consistently for 4–8 weeks.\u003c\/li\u003e\n\u003cli\u003eAvoid direct contact with eyes. If irritation occurs, discontinue use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003e✦ About the Brand\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEtude\u003c\/strong\u003e is a beloved South Korean beauty brand known for its playful, innovative approach to skincare and makeup. With a focus on effective, skin-loving formulations at accessible price points, Etude has been a staple in Korean beauty routines for decades. \u003cem\u003eMade in South Korea.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e✦ Full Ingredients (INCI)\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eWater (Aqua), Butylene Glycol, Glycerin, 1,2-Hexanediol, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Caprylyl Glycol, Ethylhexylglycerin, Alcohol, Panthenol, Zingiber Officinale (Ginger) Root Extract, Biotin, Tocopherol\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e⚠️ Please note: INCI list is indicative. Always refer to the product packaging for the most accurate and up-to-date ingredient information before use.\u003c\/small\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e✅ \u003cstrong\u003e100% Authentic. Directly Sourced from South Korea.\u003c\/strong\u003e \u003c\/p\u003e","brand":"Etude","offers":[{"title":"Default Title","offer_id":48917625307355,"sku":null,"price":645.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/2307\/7339\/files\/image.webp?v=1782801219","url":"https:\/\/skinstoryindia.com\/products\/etude-my-lash-serum-9g","provider":"SKINSTORY","version":"1.0","type":"link"}